Customer relationship management (CRM) solutions are feature-rich platforms offering enterprises a wealth of tools to manage processes and customer engagement. But they are expensive and over-optimised for what the organisation needs, right?
Wrong. CRM has long since shed the shackles of enterprise-only architecture and, most importantly, enterprise level expenditure. Today, CRM is designed to provide organisations with highly agile, customisable and cost-effective tools that allow for the to streamline the business and their growth.
In short, CRM is a comprehensively customisable solution for all enterprise expectations.
The invaluable five: How CRM changes the dynamic
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01: It’s the data, again
CRM opens the data door wide for the enterprise. You can centralise your data and processes and allow for multi-disciplinary teams to access this data collaboratively. Regardless of the size of you teams across sales, marketing and customer service, they all have access to the same data, so insights are shared and silos dismantled.
02: It’s a realistic cost
CRM solutions can be customised for cost. They are agile and flexible enough to fit within smaller spaces without the larger price tag. The added bonus here is that Nucleus Research found a CRM platform such as Microsoft Dynamics 365 can deliver a return on investment (ROI) that’s $16.97 for every Dollar spent. The platform is easy and quick to deploy which immediately lowers costs and it provides the business with the tools it needs to optimise its sales and take advantage of market opportunities.
03: It grows with your business
Perhaps one of the biggest challenges faced by the enterprise as it grows is managing its customer relationships more effectively. The data can get out of control, lack of processes limit how the data can used or accessed, and there may not be enough data to really create accurate pictures of the business and how you engage with your customer base. The flip side is that the data can exponentially grow which then makes it harder for the organisation to store or use it properly. This is where a CRM platform becomes invaluable. It provides you with the insights mentioned above, and it gives you the scalability you need to stay in control. In short, it grows with your business.
04: It’s time to get personal
A solid CRM solution will be easy to implement and integrate throughout your business systems. Once done, it will spider through your data webs and networks to find the information you need to enhance your customer retention through personalised marketing campaigns and streamlined sales processes. And it does all this despite the fact that organisations have limited resources. Many don’t have vast teams that can dedicate their time to customer retention or marketing or personalisation so often these valuable steps aren’t done. CRM simplifies the processes and transforms your ability to undertake these critical growth initiatives.
05: It comes with the right teams
Mint can help your enterprise implement Microsoft Dynamics 365 Customer Engagement so you can unify your sales and marketing activities, drive sales and grab hold of every CRM benefit in the book. We have the right teams and resources to ensure your CRM is the right fit, implemented correctly, gathers up your data, shares your insights and builds your business a solid customer-centric foundation. And all of this without compromising on your budgets or your growth.
