The IAMCP (International Association of Microsoft Channel Partners) LIFT Awards celebrate partners that demonstrate excellence in leadership, diversity, inclusion, and the development of future talent in the Microsoft ecosystem. This award recognizes Mint Group’s people-first culture, its consistent investment in employee growth, and its deep social impact through education and empowerment initiatives.

Inspiring leadership, powered by purpose

Mint Group’s recognition in the Leadership Inspiring Future Talent category is rooted in the company’s belief that innovation begins with people. Guided by its core values of Integrity, Passion, People, and Quality, Mint has built an organizational culture where diversity is celebrated, collaboration is encouraged, and purpose drives performance.

“Our people are at the heart of everything we do,” says Sugeshni Subroyen, Head of Marketing at Mint Group. “Winning this award is a reflection of our collective commitment to creating an environment where every individual feels seen, valued, and empowered to grow. We’ve proven that when people thrive, innovation and impact naturally follow.”

Investing in people and the future of work

Mint Group’s approach to talent development extends beyond traditional skills training. Through leadership pathways, certification programs, and mentorship initiatives, the company ensures its employees are equipped to thrive in a rapidly evolving digital landscape.

Partnerships with Microsoft have enabled employees to pursue advanced cloud, AI, and data certifications, while structured leadership programs provide opportunities for career acceleration across Mint’s global operations. The company also places a strong emphasis on cross-cultural collaboration, encouraging teams across regions to share knowledge, mentor one another, and co-create solutions.

This focus on growth extends into the broader technology ecosystem. Through the Ubuntu Empowerment Program, Mint supports small and emerging Microsoft partners in developing business and technical capacity, ensuring sustainable industry growth and opportunity creation across Africa.

Building a culture that connects and inspires

Mint’s commitment to people extends beyond the workplace. Initiatives such as DotUnity, the company’s internal community outreach arm, enable employees to contribute their time and expertise to uplift local communities.

In partnership with the Sekolo sa Dinaledi Trust and Ekukhanyeni Relief Project, Mint supports early childhood education for under-resourced communities, with an ambitious goal of reaching 500 000 children by 2030. Additionally, through ongoing sponsorship of GirlCode Hackathons, Mint helps equip young women with the technical skills and confidence needed to pursue careers in STEM.

“Our culture is our competitive advantage,” adds Subroyen. “When you combine integrity with passion, and people with purpose, you create more than a workplace, you create a movement. That’s what Mint stands for.”

A message from IAMCP EMEA

Elena Baeva, President of IAMCP EMEA, congratulated Mint Group on this achievement:

“We are absolutely over the moon about Mint Group’s success in winning the 2025 IAMCP LIFT Award for the EMEA region. This is an outstanding accomplishment that reflects the hard work, dedication, and purpose-driven culture of the entire team. Mint Group’s story of excellence in people, culture, and community truly embodies what leadership inspiring future talent looks like. The organisation is setting a remarkable example for the Microsoft partner ecosystem across the region.”

Creating tomorrow, today

This recognition reinforces Mint Group’s ongoing mission to “Create Tomorrow” — a future where technology enables opportunity, inclusion, and growth. Through its people-first philosophy, Mint continues to shape the next generation of leaders and innovators in technology, while driving positive change in communities across EMEA. As Mint celebrates this milestone, the message is clear: success is not measured only in awards but in the lives impacted, the talent developed, and the legacy left behind.