With growing targets and shrinking spending allocations, it is also harder for management teams to balance business functions across different silos of varied and aged technologies. Until recently, it also seemed impossible to implement a business management system affordable to an SME with a resultant ROI.
ERP considerations amid COVID-19
By combining your ERP with a CRM, you centralise all data, gathering a view of the entire supply chain in relation to customer management. Dynamics 365 has inherent CRM features which, if you have not been utilising at full capacity, can help ensure closer alignment, the interaction between sales teams and feedback to customers.