It is now time to unleash the power of AI on customer data analytics to segment customers individually, objectively, and quantitatively on CLV to maximize profit.
Modernisation and Re-imagination Remain Key Priorities for Financial Services Organisations
Unprecedented – this is how KPMG defines the current market dynamics while underlining the importance of modernisation and value-added services for the financial sector. It is a sentiment shared by a recent analysis in The Banker of how important payment ...
3 Mistakes That Make Thriving CIO’s Tank
The Accenture 2015 US Innovation Survey reported that 84% of executives considered their future success to be extremely dependent on innovation, with McKinsey adding that 80% of executives view their current business models as at risk of disruption in the near future.
Embracing A CRM Initiative In The BFSI
Customer relationship management (CRM) is one of the most important phrases in the banking industry – or at least it should be. In today’s financial world CRM should be linked with the following mission: “Gain a competitive advantage by identifying, attracting, and retaining profitable clients.”